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Keyword Research Playbook
MODULE #1: Introduction
Playbook Resources (Tools, Templates & Process Docs)
MODULE #2: Identify (& Grade) Your Organic Competitors
Part 1: How to Identify Top Organic Search Competitors (11:37)
Part 2: How to Grade Organic Search Competitors (4:19)
MODULE #3: Build Your Seed Keyword List
Part 1: How to Find Seed Keywords (Brainstorm & Competitors) (7:33)
Part 2: How to Find Seed Keywords (Amazon & Semantics) (9:11)
Part 3: How to Find Seed Keywords (Top Pages Report) (8:33)
MODULE #4: Identify Your Existing Keyword Opportunities
Intro: Preliminary Intent Tagging (3:49)
Part 1: How to Find Existing KW Opportunities (with Ahrefs) (11:15)
Part 2: How to Find Existing KW Opportunities (with Semrush) (4:44)
**[NEW TEMPLATES] Automate the Existing Keyword Research Process (5:23)
How to Find Existing KW Opportunities (with Search Console) (9:06)
Part 3: Find High-Value KW Opportunities (with Subfolders) (9:51)
[BONUS VIDEO] Examples of Prioritizing the Existing KW Research Process for Ecommerce, Affiliate, SaaS & Local Businesses (14:09)
[BONUS VIDEO] How to Extract New High-Value Keyword Targets From Existing URLs (2:56)
MODULE #5: Perform Competitor Keyword Research
Part 1: How to Extract High Value Keywords (with Ahrefs) (17:16)
Part 2: How to Extract Informational Keywords (with Semrush) (11:04)
Part 3: How to Extract Commercial Keywords (with Semrush) (14:51)
Part 4: How to Perform Targeted Content Gap Analysis (14:00)
Alternative Approach: How to Perform "Topical" Competitor Keyword Research (11:45)
[BONUS VIDEO]: 15-Minute Competitor Keyword Research Crash Course (15:47)
MODULE #6: Expand Your Keyword Set
Part 1: How to Expand the Keyword Set with Seed Terms (15:16)
Part 2: How to Find (More) Question-Based Keyword Ideas (6:41)
Part 3: How to Find Ecommerce Keyword Ideas (with Amazon) (3:22)
Part 4: How to Find "Out-of-the-Box" Keyword Ideas (Using Keyword Merge) (3:41)
Part 5: How to Import New Keyword Data (3:40)
MODULE #7: Organize Your Master Keyword List
Part 1: How to Aggregate the Keyword Data (7:15)
Part 2: How to Format the Keyword Data for Easier Analysis (6:39)
Part 3: How to Quickly Tag Relevant Keyword Opportunities (11:21)
Intro: Search Intent Funnel (Modifiers + Examples) (7:13)
Part 4: How to Assign Search Intent to Filtered Keywords (9:07)
MODULE #8: Qualify Your Keyword List
Part 1: Introduction to the Ahrefs Keyword Difficulty Metric (3:23)
Part 2: How to Set a Difficulty Baseline with Ahrefs (4:20)
BONUS: Using KD Baseline & DR Filters to Uncover Your Most Realistic Keyword Targets (5:55)
Part 3: How to Qualify Keywords by Analyzing SERP Content Types (11:48)
Part 4: How to Qualify Keywords with Link Data (13:45)
Part 5: How to Qualify Keywords by Looking at SERP Click + Traffic Data (5:43)
Part 6: How to Determine Link Velocity for Target Keywords (5:43)
[Putting It All Together] How to Qualify a Keyword in Under 60 Seconds (12:59)
MODULE #9: Build Your Keyword Map
Part 1: How to Prioritize the Final Keyword Set (5:01)
Part 2: How to Group Keywords into (Sub) Categories (13:19)
Part 3: How to Group Keywords into (Sub) Categories [Advanced] (5:26)
Part 4: How to Build the Keyword Map (Template Included) (20:43)
Part 5: How to Identify Secondary Keyword Targets (Commercial) (14:02)
Part 6: How to Identify Secondary Keyword Targets (Informational) (12:03)
MODULE #10: Build Your Content Calendar (& Measure Performance)
Part 1: How to Move Keyword Map Data into the Content Calendar (14:18)
[ALTERNATIVE] How to Move Keyword Opportunities into the Content Pipeline (4:48)
Intro: Search Intent Funnel (Modifiers + Examples)
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