The SEO Playbook

The SEO Playbook training course teaches you step-by-step processes to scale organic traffic and conversions across any website.

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Hi, I'm Robbie Richards


Over the last 6+ years, I've built and executed successful search marketing campaigns for hundreds of companies, from small local businesses all the way up to Fortune 500 brands.

In the beginning, it was smooth sailing. A one-man show (me), with a handful of clients. But, as my agency began to bring on more clients and the team grew, things changed....

We didn’t have structured processes around any of our core service deliverables. It was a “free-for-all”. We’d all plug in our headphones, log into some tools, pop open a couple spreadsheets...and stare at the screen.

"Where do I start?" and "What do I do next?"...

Those were two common questions in the office. Whether it was performing a technical content audit, or building out a structured keyword map for a large client. The result was a TON of wasted time spinning our wheels, instead of getting shit done.

So, a couple years ago I started building out a library of repeatable processes for all our core search marketing services.

The result is "The SEO Playbook". One of the most in-depth search marketing training courses on the planet. It contains the step-by-step processes I’ve used to build a 6-figure marketing blog from scratch, and deliver 5x results for our clients across dozens of different industries, from property management and marine electronics to B2B SaaS and defamation law.

This is not a beginners level course on theory, but a series of repeatable systems you can use to build marketable skill sets, train and make employees billable faster, and/or implement immediately to grow your business.


"This is an excellent course — definitely worth checking out! This is an excellent course — definitely worth checking out! This is an excellent course — definitely worth checking out! This is an excellent course — definitely worth checking out!" [Placeholder testimonial]

- Sujan Patel, Co-Founder, Mailshake

What's Included in the Course?

A library of processes that go deep into the tactical execution of SEO services.

OVER 70 VIDEO LECTURES
The course is broken down into 8 hyper-focused modules containing over 8hrs of instructional video tutorials.
ACCESS TO TEMPLATES
Get access to dozens of pre-built templates including Content Audit Dashboards, Content Calendars, Campaign Trackers and more.
DOWNLOADABLE PDF CHECKLISTS
Get access to a library of PDF checklists and process documents you can use to train and build more efficient teams.
OVER-THE-SHOULDER TRAINING
No fluff here. You’ll watch over my shoulder as I apply the course material on real websites across different industries.
GROWING LIBRARY OF PLAYBOOKS
All full SEO Playbook students get lifetime access to a growing library of playbooks.
PRIVATE SLACK CHANNEL
All SEO Playbook members get access to a private Slack channel. Collaborate with other students, and get your questions answered.


What Other Students Are Saying...


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Impressive Course Course

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John Doe
Impressive Course Course

Courses Included with Purchase



Quick Wins Playbook
Step-by-step process to land quick organic traffic wins for your business, boss or clients.
Robbie Richards
Content Audit Playbook
A repeatable system to perform expert content audits that drive serious organic growth
Robbie Richards
Keyword Research Playbook
Robbie Richards

Original Price: $0


 

WHO IS THIS COURSE FOR?


This course isn't for everyone. Here's who will get the most value from it.



Intermediate to Advanced Marketers: Want to learn repeatable processes to scale the organic growth of your business, boss or clients? Want to build new skill sets that will make you more valuable to employers? Want to get more consistent results for your clients? If you answered yes to any of those questions, this course is for you.

Note: we'll dive right into the tactical execution of advanced search marketing processes, so a basic SEO understanding is needed.


Agencies: Developing processes and training employees takes a LOT of time. That's why many agencies struggle to scale. This course can be used as a step-by-step training program to get new employees up to speed and billable faster.

USE COURSE MATERIAL TO GROW YOUR BUSINESS

Leigh Wasson used the Playbook to land 2 new clients within the first week of signing up for the course.


Frequently Asked Questions



+ What difficulty level is The SEO Playbook?

The SEO Playbook is built for intermediate to advanced level marketers. There is very little introductory theory in this course. The content is laid in a tactical format with step-by-step instruction and live examples. Students will need to have a basic knowledge of SEO and content marketing.

+ What equipment/ tools do I need to complete the playbooks?

While a lot of this work is completed with free tools, you will need to purchase a couple paid tools to execute everything in this course.

+ How actionable are the playbooks?

Extremely. I would argue that it is one of the most actionable SEO courses available. Every lecture in the Playbooks are walking you step-by-step through how to execute a specific task. You also get access to templates, and PDF process documents you can use for training, and/or handing off specific tasks to team members.

+ How long are the playbooks?

Each playbook contains ~3-4hrs of video content.

+ How long will I have access to the content?

The course includes unlimited lifetime access, and free updates for life.

+ What if I don’t like the content?

The course includes a 14-day money back guarantee. No questions asked.

+ Can I pay with PayPal?

Yes. On the checkout page under the "Billing Information" section, select the small "P" icon. This will allow you to pay with PayPal.

+ I have more questions. How do I contact you?

IT'S ALL ABOUT THE PROCESS


The processes taught in this course have changed the trajectory of my agency and blog - and I know they can help you too.

The SEO Playbook course walks you step-by-step through a growing library of search marketing processes designed to take you from scratch all the way to results. Along the way, you'll have access to video lectures, checklists, templates, as well as the exclusive SEO Playbook Slack community where you can ask me and other students questions.

Join today and see how much the processes, and community, can do for your business.

Get started now!