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Content Audit Playbook
RESOURCES
Tools & Templates
MODULE #1 // Introduction to the Content Audit Playbook
WELCOME! Watch This First... (6:13)
Introduction to the Content Audit Process (9:49)
MODULE #2 // Audit Goals & Penalty Assessment
How to Assess Penalty Risk and Assign Your Content Audit Goal(s) (12:34)
MODULE #3 // Site Crawl and Data Mapping
How to Configure Basic & Advanced Crawl Settings in Screaming Frog (7:05)
How to Map Third Party Data - Traffic, Links & Conversions - With Screaming Frog APIs (5:41)
How to Verify Accuracy of the Crawl Data (3:03)
How to Crawl Large Websites (9:51)
How to Import Crawl Data into Google Sheets (2:05)
ALTERNATIVE // Mapping Page-Level Metrics with URL Profiler
**READ BEFORE STARTING THIS MODULE**
Introduction to the Data Mapping Process (3:51)
[Alternative] How to Map Third Party Data With Screaming Frog APIs (4:45)
How to Connect Google Analytics & Search Console to URL Profiler (4:13)
How to Connect a Backlink Data Source to URL Profiler (3:52)
How to Connect Proxies and Check for Duplicate Content (6:13)
How to Connect Google Page Speed Insights to URL Profiler (4:09)
How to Scale Third Party Data Mapping with URL Profiler (4:55)
How to Streamline Mapped Data Sets for Easier Analysis (14:11)
BONUS: How to Map Conversions to URLs (with VLOOKUP) (6:30)
MODULE #4 // Assigning Action Items and Strategies
Introduction to Assigning Audit Action Items and Strategies (9:43)
How to Segment the Action Item Assignment Process (6:31)
KEEP: Action Item & Strategy (10:06)
[INTRO] Improve Action Items (2:14)
IMPROVE Part #1: Existing Keywords + Conversion Opportunities (11:21)
IMPROVE Part #2: "Freshness" + Engagement Signals (2:41)
IMPROVE Part #3: Page Speed + Indexation (3:09)
IMPROVE Part #4: How to Prioritize Your Action Items (1:24)
[Bonus] How to Build High-Value Internal Links (9:50)
[INTRO] Consolidation/ Merge Action Items (8:43)
CONSOLIDATE: Action Items & Strategies (8:44)
[BONUS TEMPLATE] Find Keyword Cannibalization Issues at Scale (4:22)
[INTRO] Remove Action Items (1:37)
REMOVE Part #1: Deadweight Content (4:13)
REMOVE Part #2: Duplicate (Deadweight) Content (5:14)
REMOVE Part #3: Irrelevant + Thin Content (3:30)
REMOVE Part #4: URL-Based Issues (9:07)
MODULE #5 // Finding "Existing" Keyword Opportunities and Content Gaps
How to Identify Your Existing Keyword Opportunities (With Ahrefs) (4:03)
How to Identify Your Existing Keyword Opportunities (with SEMrush) (4:25)
How to Shortlist Existing Keyword Opportunities (Template Included) (5:48)
How to Establish a Keyword Difficulty Baseline (Template Included) (4:19)
How to Quickly Qualify Existing Keyword Opportunities (14:51)
[PDF] How to Qualify Keywords with SERP Data
How to Perform a Keyword Gap Analysis (5:34)
[Option #1] How to Move Audit & Keyword Opportunities into Your Content Calendar (10:30)
[Option #2] How to Move Existing Keyword Opportunities into the Content Pipeline (4:03)
MODULE #6 // Reporting
How to Build a Content Audit Report (8:39)
How to Count Action Types & Organic Traffic Across Pages (5:27)
How to Build Your Audit Action Items List (Insights to Action) (7:11)
MODULE #7 // BONUS Audit Tactics
How to Reclaim Lost Link Equity (3:13)
How to Identify Your Existing Keyword Opportunities (with SEMrush)
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