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Previous Lesson
Complete and Continue
Quick Wins Playbook
RESOURCES
Tools, Templates & Scripts
Module #1 - Pull (and Map) Existing Keyword Data
How to Pull Existing Keyword Data with Ahrefs (4:03)
How to Pull Existing Keyword Data with Semrush (4:25)
How to Pull (& map) Existing Keyword Data with Search Console (9:06)
How to Prioritize the Existing Keyword Research Process (14:09)
MODULE #2: Build Your Existing Keyword Shortlist (Template Included)
How to Streamline & Format Your Keyword List (Automation Template Included) (5:23)
Module #3 - Qualify & Prioritize Your Keyword Shortlist
How to Set a Difficulty Baseline with Ahrefs (4:20)
How to Set a Difficulty Baseline with Semrush (5:21)
BONUS: Using KD Baseline & DR Filters to Uncover Your Most Realistic Keyword Targets (5:55)
How to Qualify Keywords by Looking at SERP Content Types (9:29)
How to Qualify Keywords by Looking at SERP Link Metrics (14:56)
How to Qualify Keywords by Looking at Link Velocity (5:43)
How to Qualify Keywords by Looking at SERP Click + Traffic Data (5:43)
Putting It All Together (Qualify KWs in Under 60 Seconds) (12:59)
MODULE #4: Building Content Briefs
Part #1: How to Build Content Briefs (Initial Set up) (12:08)
[Preview] Content Consolidation Process (3:58)
Part #2: How to Identify Content Consolidation Opportunities (Template Included) (13:15)
Part #3: How to Build Detailed Content Outlines for Writers (13:01)
[PDF] How to Build Detailed Content Briefs for Writers
Module #5 - Content Relaunch Steps
How to Build High-Value Internal Links (Template Included) (8:48)
Finding High-Authority, Topically-Relevant Internal Link Opps With Ahrefs (7:51)
[BONUS]: How to Set Backlink Targets (8:41)
Part #1: Finding Competitor Link Topics (8:06)
Part #2: How to Scale Competitor Link Prospecting (Template Included) (12:11)
Part #3: How to Build a List of Quality Competitor Link Opportunities (7:01)
Part #4: How to Find Contact Information at Scale (8:12)
Part #5: How to Scale Outreach Campaigns with Mailshake (22:08)
How to Move Your Keyword Shortlist into the Content Pipeline (5:03)
Module #6 - Measuring Campaign Success
How to Track Quick-Win Campaign Performance (3:38)
MODULE #7: Bonus Quick-Win Processes & Templates
How to Identify Keyword Cannibalization Issues With Semrush (Template Included) (4:22)
How to Get More Featured Snippets (Template Included) (13:23)
How to Reclaim Lost Link Equity (3:13)
Extract New High-Value KWs From Existing URLs (2:56)
How to Move Your Keyword Shortlist into the Content Pipeline
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